Brand Manager

Are you passionate about sharing? Do you get energized about telling the story behind a product, connecting and engaging with consumers, and building an awesome brand? If so, we want to talk to you about spreading the Ginger Brew love. Our Brand Manager will be responsible for driving engagement with consumers and continued success with retailers in the fast-paced plant-based world! You will develop Marketing strategies and tactics to achieve ROI (drive velocity), and communicate our brand values through every touch point.

What you bring:

You’re a marketer at heart, with a passion for (and ideally experience in) natural foods. You bring as much analytical skills as creative thinking to build brand awareness, consumer engagement and loyalty, and ultimately to drive business growth. You have experience working with a smaller, high-growth company. You are a self-starter and team player with strong project management capabilities.

Job Details:
 

  • Become an industry expert, staying on top of consumers’ evolving needs and competitor and market trend.

  • Develop strategy for all Marketing initiatives to drive brand awareness and trial.

  • Responsible for Marketing planning, including: consumer marketing, trade marketing, and shopper marketing

  • Translate consumer insights into strategies for branding and social media.

  • Packaging, website, sales collateral.

  • Digital marketing: website, social media, any PR and e-commerce.

  • Develop and oversee a robust tool kit of retail level marketing and trade programs (e.g., promotions, coupons, demos, trainings, retailer specific digital marketing programs, etc.) that will drive incremental velocity and generate strong ROI.

  • Set and manage the Marketing budget in partnership with the CEO.

  • Measure the ROI on Marketing investments.

  • Plan and execute industry events (mostly trade shows).

Job Requirements:

  • Highly motivated, action and results-oriented, resourceful.

  • Able to thrive in an entrepreneurial, fast-paced environment without much supervision.

  • 3+ years in brand management role or CPG  marketing.

  • Data-driven with attention to detail.

  • Analytical, attention to detail, ability to roll up sleeves and get it done.

  • Experience at a fast-growing company ideal.

Competitive pay, limitless growth within the company, and a workplace where you can bring your full, authentic self.

 

Apply on Indeed or email us your cover letter and resume at info@windmillgingerbrew.com